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BI & Analytics · Remote · Fully Remote

Senior Performance Marketing Analyst

Who We Are:

Our company has a vision to change people’s mood for the better. Our mission is to be a fast-moving, highly efficient tech services business that engages people, partners, and players and delivers great experiences.

We provide B2B support services across multiple brands, partners, and markets. We operate in a scale-up environment and value people who are commercially aware, fast-moving, collaborative, and motivated by impact.

Role Overview:

We are looking for a Senior Performance Marketing Analyst to take ownership of acquisition performance analytics across multiple brands.

This role is focused on using our internal data warehouse, marketing cost data, and session-level tracking to understand the value and quality of customers acquired through different channels.

The successful candidate will understand GA4/GTM and tracking principles, but the core of the role is not tag implementation. The core focus is analysing internal data to answer: which channels, campaigns, affiliates, geos and customer segments are driving profitable growth?

You will build clear performance views from acquisition source through to registration, deposit, revenue, customer value and payback, and provide recommendations to channel owners on what is working, what is not, and where spend should be optimised.

Key Responsibilities:
1. Acquisition Quality & Channel Performance Analytics

  • Build and maintain a clear view of acquisition performance by brand, channel, campaign, affiliate, geo and device.

  • Analyse the full customer journey from first session/click through registration, FTD, deposits, revenue and long-term value.

  • Identify which sources are bringing high-value vs low-value customers.

  • Provide recommendations to channel owners on where to scale, reduce, pause or investigate spend.

2. Customer Value, CPA, ROAS & Payback

  • Use internal warehouse data to calculate CPA, ROAS, LTV and payback by acquisition source.

  • Compare acquisition cost against actual customer value using deposits, GGR/NGR, bonus cost and retention metrics.

  • Build cohort views to understand how quickly customers from each channel pay back.

  • Highlight changes in acquisition quality over time.

3. Data Warehouse & Session Layer Analysis

  • Query our internal data warehouse and session tracking layer to connect marketing activity to customer behaviour and financial value.

  • Work with BI/engineering to define the datasets needed for acquisition performance reporting.

  • Validate data quality, join logic, customer identifiers and KPI definitions.

  • Help shape the data model required to connect spend → session → registration → customer → value.

4. GA/GTM & Tracking Understanding

  • Understand GA4, GTM, UTMs, gclid/fbclid and data layer concepts well enough to identify tracking issues and work with CRO/engineering on fixes.

  • QA whether campaign and session tracking is sufficient for reliable reporting.

  • Support the definition of tracking requirements, but not be solely responsible for front-end tag implementation.

5. Reporting, Insight & Stakeholder Partnership

  • Build dashboards and reporting views in Tableau or similar tools.

  • Support weekly/monthly performance reviews with clear commercial insight.

  • Work closely with Performance Marketing, Affiliates, CRM, CRO, Product and BI.

  • Challenge stakeholders on what “good” looks like and translate data into clear actions.

Technical Skills:

  • Strong SQL skills (minimum 5 years), ideally across BigQuery, PostgreSQL or similar data warehouse environments.

  • Experience building customer-level analysis from multiple data sources.

  • Strong understanding of acquisition KPIs: CPA, ROAS, LTV, NGR, payback, retention.

  • Experience analysing paid media, affiliate, SEO or multi-channel acquisition performance.

  • Good working knowledge of GA4, GTM, UTMs and tracking concepts.

  • Experience with Tableau or similar BI tools.

  • Experience with marketing data pipelines/session tracking layers is a plus.

What Success Looks Like (3-6 months):

  • A trusted acquisition performance view for priority brands.

  • Clear reporting on CPA, ROAS and payback by source, campaign and affiliate.

  • A working funnel from session/click through registration, FTD, revenue and customer value.

  • Channel owners receiving actionable recommendations on what to scale, fix or stop.

  • Clear visibility into acquisition quality by brand, geo, device and customer cohort.

Why Join Us:

This is an opportunity to play a key role in shaping how marketing performance is measured across multiple brands.

You will have visibility across spend, performance, and customer value, and your work will directly support better investment decisions, stronger campaign performance, and smarter growth.

If you want a role where you can combine analytics, commercial thinking, and real business impact, this is a strong opportunity to do it.

Department
BI & Analytics
Locations
Remote
Remote status
Fully Remote
BI & Analytics · Remote · Fully Remote

Senior Performance Marketing Analyst

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