Company Description

At Six Values, we are more than just a B2B betting and gaming technology company — we are creators of experiences that change people's mood for the better.

We are looking for a highly skilled and data-driven SEO Team Leader to drive our search engine optimization efforts.

Job Description

As the SEO Team Leader, you will lead a team of SEO specialists, analysts, and content creators to ensure our website and content are optimized for performance, compliance, and visibility across major search engines. Your role will involve collaborating closely with marketing, content, development, and product teams to create a seamless SEO strategy aligned with our brand objectives and growth targets

Key Responsibilities:

SEO Strategy Development

• Develop and implement a holistic SEO strategy for the crypto casino platform,
  including on-page, off-page, and technical SEO tactics.
• Set short-term and long-term SEO goals focused on increasing organic search
  traffic
  
  Keyword Research & Content Strategy

• Conduct comprehensive keyword research, focusing on high-impact, relevant
  keywords that align with the interests of crypto casino players.
• Guide content teams in creating high-quality, SEO-optimized content, including
  blog posts, game descriptions, guides, and landing pages.
  
  Technical SEO

• Oversee technical SEO audits to ensure optimal site structure, crawlability, and
  indexation across desktop and mobile.
• Work closely with development teams to implement SEO best practices for site
  speed, mobile-friendliness, structured data, and security.
  
  Crypto & Gaming Compliance

• Stay informed about regulations and compliance standards within the crypto and
  gaming industries to ensure all SEO efforts comply with legal guidelines
• Partner with legal and compliance teams to maintain a safe, responsible, and
  reputable online presence, particularly in regulated markets.
  
  Link-Building & Off-Page SEO

• Develop and execute a robust link-building strategy through outreach,
  partnerships, and influencer collaborations to increase domain authority and
  search rankings.
• Manage relationships with relevant crypto and gaming publications, forums, and
  blogs for off-page SEO opportunities and visibility.
  
  Data Analysis & Reporting

• Analyze SEO performance metrics (using tools like Google Analytics, SEMrush,
  Ahrefs) and create detailed reports to track the success of SEO initiatives,
  identify trends, and recommend adjustments.
• Provide monthly and quarterly SEO performance reports, showcasing ROI, traffic
  growth, and ranking improvements to key stakeholders
  
  Team Leadership & Development

• Lead, mentor, and develop a team of SEO specialists and content creators fostering a culture of continuous improvement and data-driven decision-making.
• Set performance objectives, conduct regular reviews, and provide feedback to
  help team members reach their full potential.
  
  Competitor Analysis & Industry Trends

• Conduct ongoing competitor analysis to identify opportunities, benchmark
  performance, and stay ahead in the fast-paced crypto casino market
• Stay updated on the latest SEO trends, algorithm changes, and crypto industry
  developments to keep our strategies cutting-edge.
  
  Collaboration with Cross-Functional Teams

• Work closely with content, product, and design teams to ensure that SEO is
  integrated into the entire user journey and aligns with other marketing initiatives.
• Provide SEO guidance on new product launches, website updates, and
  promotional campaigns to maximize organic visibility and engagement.
  
  Brand Reputation Management

• Monitor brand mentions and sentiment online to manage the crypto casino’s online
  reputation proactively.
• Develop strategies for addressing negative reviews, managing brand sentiment, and highlighting positive player experiences to support brand trust and authority.
  
  Key Qualifications:
  

• Experience: 4+ years of experience in SEO, with at least 2 years in a team lead or
  management role; experience in the crypto, casino, or gaming industry is a strong plus
• Education: Bachelor’s degree in Marketing, Business, Data Science, or a related field. Relevant SEO certifications (e.g., Google Analytics, SEMrush) are a plus.
• Technical Skills: Deep expertise in SEO tools (e.g., Search Console, SEMrush, Ahrefs, Moz, Screaming Frog), web analytics (e.g., Google Analytics), and content management systems (e.g., WordPress).
• Analytical Mindset: Strong analytical skills with the ability to interpret data, identify
  trends, and make data-driven decisions to enhance SEO performance.
• Crypto Knowledge: Understanding of cryptocurrency, blockchain technology, and the unique dynamics of the crypto gaming space.
• Project Management: Proven experience managing multiple SEO projects and priorities simultaneously, with the ability to meet deadlines and deliver results.
• Collaboration: Strong communication and interpersonal skills, with experience working cross-functionally with marketing, content, and development teams.
• Attention to Detail: High level of attention to detail, ensuring that all SEO efforts are meticulously executed and tracked.
  
  If you are interested, please upload your CV in English until December 31st, 2024