At Six Values, we are more than just a B2B betting and gaming technology company — we are creators of experiences that change people's mood for the better.

We are seeking a highly skilled and experienced CRM Specialist to join our dynamic team at Six Values. The ideal candidate will have a deep understanding of customer relationship management strategies and tools, and a proven track record in enhancing customer engagement and retention within the online casino industry.

Key Responsibilities:

• Develop and Execute CRM Strategies:

• Design, implement, and optimize CRM campaigns to enhance customer engagement, loyalty, and lifetime value.

• Collaborate with the marketing and analytics teams to identify customer segments and tailor campaigns accordingly.

• Manage and analyze customer data to derive insights and improve the effectiveness of CRM campaigns.

• Ensure data integrity and compliance with relevant regulations (e.g., GDPR).

• Plan and execute multi-channel campaigns (email, SMS, push notifications, etc.) to engage and retain customers.

• Monitor and report on the performance of CRM campaigns, providing insights and recommendations for improvement.

• Develop and maintain detailed customer journey maps to understand and enhance the customer experience.

• ○ Implement automation workflows to streamline customer interactions and create engagement cycles tailored to player behavior.

• Identify key touchpoints and develop strategies to optimize each stage of the customer lifecycle.

• Design and manage customer loyalty programs to incentivize repeat business and increase customer retention.

• Analyze the effectiveness of loyalty programs and make data-driven adjustments as needed.

• Work closely with cross-functional teams including marketing, product development, and customer service to ensure a cohesive customer experience.

• Communicate CRM strategy and results to senior management and other stakeholders.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.

• Minimum of 1-2 years of experience in a CRM role, preferably within the online casino or iGaming industry.

• Proven experience in managing CRM campaigns and customer loyalty programs.

• Analytical skills with the ability to interpret data and generate actionable insights.

• Familiarity with email marketing platforms and marketing automation tools.

• Excellent communication and interpersonal skills.

• Strong project management and organizational skills.

• Ability to work independently and collaboratively in a fast-paced environment.

• Comfortable with changes in priorities and plans

• English working environment .

Desirable Skills:

• Experience with segmentation and personalization techniques.

• Understanding of regulatory requirements related to customer data and marketing communications.